Adobe Firefly expands with ‘commercially safe’ video generator

Adobe has released a video generator in public beta in its generative AI (genAI) tool, Adobe Firefly. The company calls the tool the first “commercially safe” video generator on the market. It has been trained on licensed content and public domain material, meaning it should not be able to generate material that could infringe someone else’s copyright.

Firefly can generate clips either from text instructions or by combining a reference image with text instructions. There are also settings to customize things such as camera angles, movements, and distances.

A paid subscription is required to use the video generator. Firefly Standard, which costs about $11 a month, gives access to 2000 credits; that should be enough for 20 five-second videos with a 1080p picture resolution and a frame rate of 24 frames per second.